The PGA of Australia today announced Bollé as the Official Eyewear of the PGA Tour of Australasia in a deal extending across the next two years.
The partnership gives Bollé the ability to market their range of eyewear through two of this season’s biggest sports events, the Emirates Australian Open and the PGA Championship presented by Coca-Cola while also gaining exposure through the PGA’s extensive golf channel.
“We are delighted to be partnering with the PGA as the exclusive eyewear partner. The Bollé brand represents performance and style with a lengthy history going back to 1888. We see great synergies between the two organisations and also as the perfect platform to compliment the launch of our new Performance Collection, in particular our golf specific range of eyewear which are continuously developing," said Fiona Marty, National Marketing Manager from Bollé Australia.
"The team at Bollé are all looking forward to the opportunity of working with the PGA and their Members over the next two years and are excited to kick off the partnership with such a fantastic calendar of golf this November."
The partnership with the PGA offers Bollé a number of unique opportunities including experiential marketing, retail sales and access to both PGA Tour Professionals and Tour staff on course throughout the next two PGA Tour of Australasia seasons.
“We are extremely pleased to welcome Bollé on board as our latest PGA partner and look forward to working with them over the next two years,” said Brian Thorburn, CEO of the PGA.
“Through our tournament platform and network of Members Australia-wide, the channels available through the PGA provide exceptional opportunities and value for PGA partners and we look forward to working with Bollé to grow their brand through our sport.”
One of a number of new partners to come on board with the PGA in recent weeks, Thorburn says the upcoming season of Australian golf has opened people’s eyes to the potential offered by the PGA and its Membership base.
“The PGA’s tournament platform which ranges from the PGA Championship Presented by Coca-Cola and the Emirates Australian Open through to state based events and a national pro-am series, across all corners of Australia, is further supported by our network of over 2,500 PGA Professionals who combined, represent one of the largest retail channels in this country.”
“The PGA is in a unique position within the golf industry to be able to provide such benefits across a number of levels and we are committed to working with brands such as Bollé for the benefit of not only their brand but for the entire industry.”